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Hong Kong Fairs Launch 'Pop & Play' Pavilion, Target Global Toy & IP Markets

HKTDC's 2026 Hong Kong fairs debut 'Pop & Play' pavilion with 150 IPs, 'Happy Ageing' label, and eco-friendly toys, driving global toy industry innovation and cross-sector collaboration.

This news matters because it highlights a significant shift in the global toy and games industry, driven by the booming 'kidult' market and collectibles trend. The introduction of the 'Pop & Play' pavilion and focus on IPs like B.Duck and Hot Toys reflect how brands are leveraging pop culture to tap into multi-billion-dollar markets, offering opportunities for cross-industry collaborations with sectors like entertainment and retail. The 'Happy Ageing' label addresses the growing silver economy, catering to an aging population with specialized products, while the emphasis on eco-friendly toys responds to increasing consumer demand for sustainability. For businesses, these fairs provide a critical platform for networking, sourcing innovative products, and accessing emerging markets, potentially influencing retail trends and consumer preferences worldwide. For consumers, it signals more diverse and high-quality products entering the market, from collectibles to senior-friendly toys, enhancing lifestyle and entertainment options.