HomeToGo Launches Originals Umbrella Brand for Interhome and Kraushaar

HomeToGo SE, Europe’s leading vacation rental group listed on the Frankfurt Stock Exchange, has launched a new umbrella brand called HomeToGo Originals. This brand brings together its property management companies, Interhome and Kraushaar, highlighting their trusted local service enhanced by HomeToGo’s marketplace distribution and advanced travel technology. Interhome, a holiday home rental management specialist with Europe’s largest local service network, and Kraushaar, a leading vacation rental agency at the German Baltic Sea, will now be presented as Interhome, a HomeToGo Original and Kraushaar, a HomeToGo Original respectively. The co-branding preserves the heritage and local expertise of both brands while making their connection to HomeToGo more visible.

HomeToGo Originals is a strategic move that strengthens HomeToGo_PRO, the Group’s B2B segment offering software and service solutions. Following the acquisition of Interhome in 2025, HomeToGo_PRO now represents about two-thirds (66%) of the Group’s total IFRS Revenues. By unifying Interhome and Kraushaar under one umbrella, HomeToGo Originals reinforces the Group’s position as one of Europe’s leading direct suppliers of vacation rentals. Future property management acquisitions will also join the HomeToGo Originals brand, further expanding the directly managed portfolio. Dr. Patrick Andrae, Co-Founder & CEO, emphasized that this approach combines scalable technology and marketplace reach with high-quality on-the-ground services, giving the Group closer access to supply and deeper owner relationships.

For owners at Interhome and Kraushaar, HomeToGo Originals combines professional property management and trusted local service with HomeToGo’s global marketplace distribution, helping to increase visibility, occupancy, and performance. Travelers benefit from a curated selection of carefully managed properties known for professional service standards and high-quality support from experienced local teams. The new co-branding is now visible across Interhome’s and Kraushaar’s websites, with refreshed logos and brand elements, and will extend to co-branding their local service offices. HomeToGo Originals does not replace the existing brands but highlights what makes them exceptional: local teams, hands-on service, and a direct human connection, enhanced by HomeToGo’s global reach and advanced technology. For more information, visit www.hometogo.com/about.