Hispanic Motor Press Awards 2026 Winners Revealed at LA Auto Show

The Hispanic Motor Press announced the winners of its prestigious 2026 Hispanic Motor Press Awards (HMPA) during the opening of the Los Angeles Auto Show at AutoMobility LA. This 16th annual program, presented by NOTICIAS NEWSWIRE, is the only independent Hispanic awards program in the country designed to guide Hispanic car buyers, who represent a massive one in four new-vehicle purchases in the United States. Founder and President Ricardo Rodriguez-Long emphasized the cultural importance of reaching this influential demographic, noting that the U.S. is the second-largest Spanish-speaking country in the world. The awards recognize the best model year 2026 vehicles across five key categories, with winners selected by a panel of 16 independent Hispanic automotive journalists, content creators, and industry influencers who volunteered their time over an eight-month testing period from January to September 2025.

The 2026 HMPA winners, celebrated as the best in their class for delivering excellent value and a positive ownership experience, are the Hyundai IONIQ 9 for Best EV, the Kia Carnival for Best Family Car, the Toyota RAV4 for Best SUV, the RAM 1500 for Best Pick-up Truck, and the Lincoln Navigator for Best Luxury vehicle. Judges like Gil Silva from Mitchell, Camilo Alfaro of the Hispanic Consortium, and Carlos Hernandez, publisher of Latinos News, highlighted the rigorous evaluation process, which considered safety, technology integration, ergonomics, content, and price to meet the specific needs and desires of Hispanic consumers. The Hispanic Motor Press Foundation, a non-profit organization, operates with complete independence, with manufacturers participating voluntarily and all judges donating their expertise to help consumers move towards cleaner, more affordable mobility.

The organization underscores the significant $1.9 trillion buying power of Hispanic consumers and aims to educate and pre-select the best vehicle options based on key purchase drivers like quality, reliability, style, safety, and value. For more information, visit www.hispanicmotorpress.org and follow Hispanic Motor Press on Twitter, Facebook, and Instagram to stay updated on their initiatives and future awards. This event not only highlights top automotive choices but also reinforces the vital role of culturally relevant communication in engaging a diverse and powerful consumer base that is reshaping the American automotive market.