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Hispanic Motor Press Awards 2026 Winners Revealed at LA Auto Show

Hispanic Motor Press Awards 2026 winners announced at LA Auto Show, highlighting top vehicles for Hispanic buyers. Discover the best EV, SUV, family car, and more from Hyundai, Kia, Toyota, RAM, and Lincoln.

This news matters because it highlights a significant and growing consumer demographic—Hispanic car buyers, who account for one in four new vehicle purchases in the U.S., wielding $1.9 trillion in buying power. The awards provide trusted, culturally relevant guidance from independent Hispanic experts, helping these consumers navigate a complex market with considerations like safety, technology, and value. For the broader public, it underscores the importance of inclusive marketing and the shift toward cleaner mobility, as recognized by the non-profit Hispanic Motor Press Foundation. Automakers and buyers alike should pay attention, as these awards influence purchasing decisions and reflect evolving trends in automotive preferences and sustainability.