Curated News
By: NewsRamp Editorial Staff
September 03, 2025
HG Insights Acquires TrustRadius & MadKudu to Revolutionize B2B Revenue Intelligence
TLDR
- HG Insights' acquisition of TrustRadius and MadKudu provides a competitive edge by delivering high-propensity accounts and in-market leads for faster revenue generation.
- HG Insights integrates AI-driven market data with TrustRadius buyer intent and MadKudu predictive scoring to create an end-to-end revenue growth intelligence platform.
- HG Insights' unified platform helps companies accelerate revenue growth, improve customer retention, and enhance operational efficiency for better business outcomes.
- HG Insights processes over 28 billion market files and 2 billion intent records to deliver precise AI-driven insights for B2B marketing and sales teams.
Impact - Why it Matters
This development matters because it addresses a critical challenge facing B2B companies: bridging the gap between market intelligence and actual sales execution. In today's competitive landscape, businesses struggle to identify which accounts are truly ready to buy and which buyers are actively evaluating solutions. HG Insights' integrated platform, combining technographic data with authentic buyer intent signals and predictive scoring, enables companies to focus resources on high-probability opportunities, potentially reducing sales cycles and increasing conversion rates. For marketing and sales professionals, this means more efficient targeting, better account prioritization, and ultimately higher revenue generation with less wasted effort. The move also reflects the broader industry shift toward AI-driven revenue operations, where data integration and predictive analytics are becoming essential for competitive advantage in crowded B2B markets.
Summary
HG Insights, led by CEO Rohini Kasturi, a seasoned executive with over 25 years of experience including key roles at SolarWinds, has strategically acquired TrustRadius and MadKudu to create a comprehensive AI-driven revenue growth intelligence platform. This acquisition combines HG Insights' market and account intelligence with TrustRadius' reliable B2B buyer intelligence and MadKudu's advanced predictive scoring, forming a unified go-to-market solution that bridges the gap between strategic insights and sales execution. The integration enables demand generation and sales teams to access contextualized buyer insights, in-market leads, and precise opportunity qualification, accelerating pipeline development and revenue outcomes.
The company's Revenue Growth Intelligence (RGI) platform represents a market disruptor by integrating fragmented data sources into a cohesive system that captures technographics, cloud usage, competitive intelligence, and contract data. With the addition of TrustRadius' authentic customer reviews and intent data, coupled with MadKudu's AI-driven scoring capabilities, HG Insights now offers the industry's most complete end-to-end GTM platform. This powerful combination helps B2B companies identify market opportunities, target high-propensity accounts, optimize territory coverage, and improve customer retention through data-driven decision making.
The rapid acceleration of AI has been crucial to HG Insights' success, enabling the development of sophisticated tools like the Market Analyzer Copilot that processes over 28 billion market source files and 2 billion intent records. The company is pioneering agentic workflows and AI-native software architecture that will transform how GTM teams plan, execute, and measure success. This evolution toward Revenue Growth Agentic Solutions promises to deliver measurable ROI, faster revenue generation, proactive churn prevention, and 10x agility for customers through AI-powered execution across marketing, sales, RevOps, and strategy functions.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, HG Insights Acquires TrustRadius & MadKudu to Revolutionize B2B Revenue Intelligence
