Blockchain Registration Transaction Record

HG Insights Acquires TrustRadius & MadKudu to Revolutionize B2B Revenue Intelligence

HG Insights acquires TrustRadius and MadKudu to create AI-driven revenue growth intelligence platform. Combines market data with buyer intent for B2B sales acceleration.

This development matters because it addresses a critical challenge facing B2B companies: bridging the gap between market intelligence and actual sales execution. In today's competitive landscape, businesses struggle to identify which accounts are truly ready to buy and which buyers are actively evaluating solutions. HG Insights' integrated platform, combining technographic data with authentic buyer intent signals and predictive scoring, enables companies to focus resources on high-probability opportunities, potentially reducing sales cycles and increasing conversion rates. For marketing and sales professionals, this means more efficient targeting, better account prioritization, and ultimately higher revenue generation with less wasted effort. The move also reflects the broader industry shift toward AI-driven revenue operations, where data integration and predictive analytics are becoming essential for competitive advantage in crowded B2B markets.