Curated News
By: NewsRamp Editorial Staff
March 03, 2026
Century 21 Expands in Upstate NY with Family-Run Rochester Brokerage
TLDR
- Century 21's affiliation with Sharon Quataert Realty provides agents access to world-class technology and marketing to gain a competitive edge in upstate New York's real estate market.
- Sharon Quataert Realty, now Century 21 APEX, affiliates with the global brand to implement scalable infrastructure and resources for agents and clients in Rochester.
- This family-run brokerage expansion helps more families find homes in Rochester while building community-focused relationships and supporting local charities and organizations.
- A lifelong Rochester real estate professional partners her family firm with Century 21 after 40 years in the industry, creating a hyperlocal legacy business.
Impact - Why it Matters
This affiliation represents a significant development in the Rochester real estate market, combining global brand resources with authentic local expertise. For home buyers and sellers, it means access to Century 21's sophisticated technology and marketing tools through a brokerage that understands Rochester's unique neighborhoods, schools, and community dynamics. The Quataert family's 40-year track record provides continuity and trust, while the Century 21 affiliation brings enhanced services that could improve transaction efficiency and market reach. This expansion also creates new opportunities for real estate professionals seeking to leverage both local connections and global brand recognition, potentially raising service standards across the region. As Rochester continues to attract residents seeking more affordable alternatives to New York City's metropolitan areas, having a well-resourced, locally-rooted brokerage benefits the entire community's real estate ecosystem.
Summary
Century 21 Real Estate LLC, the globally recognized real estate leader, is expanding its footprint in upstate New York through the affiliation of Sharon Quataert Realty in Rochester, which will now operate as CENTURY 21 APEX. This family-run boutique brokerage, founded by lifelong real estate professional Sharon Quataert and now co-led with her children Brittany and Brad Quataert, brings over 40 years of hyperlocal expertise in Monroe County's residential market. The Quataerts have built their reputation on deep community roots, assisting thousands with everything from estate sales and first-time home buying to luxury properties and investment opportunities, while maintaining their mantra: "We aren't just serving Rochester, we're rooted here."
The affiliation provides CENTURY 21 APEX access to Century 21's world-class technology, marketing resources, lead generation systems, and agent coaching programs, which Sharon Quataert believes will help create a legacy beyond their immediate community. According to Sharon, affiliating with the 50-year-old brand offers "tremendous opportunity" to implement a scalable infrastructure that allows agents to "blow their business out of the water" while providing elevated client experiences. The brokerage's unique selling proposition combines this global brand power with authentic local insight, as many agents are Rochester natives with ties to local charities, schools, and community organizations—a true homegrown advantage that past clients attest provides unmatched market understanding.
Mike Miedler, president and CEO of Century 21 Real Estate LLC, emphasized that family values are central to the CENTURY 21 brand identity, making the Quataert family business an ideal match. The brokerage is actively seeking motivated independent sales professionals to join their growing team, while Rochester-area residents considering real estate moves can visit their West Ridge Road location or call 585-900-1111. Additional resources are available through Century 21 Real Estate websites including sharonq.com, century21.com, and commercial.century21.com, offering comprehensive tools for both consumers and professionals navigating the real estate landscape.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Century 21 Expands in Upstate NY with Family-Run Rochester Brokerage
