HELLA Celebrates 125th Anniversary at SEMA 2024

Legendary German lighting specialist HELLA is racing into Central Hall at SEMA 2024 to celebrate 125 years at the forefront of performance and off-road lighting technology. It will be joined by Jimco Racing – itself celebrating 50 years in the dirt – to debut its newly developed 1-2/1600 Class Buggy fitted with the latest and greatest HELLA products in SEMA booth #23335 in Central Hall. As an additional treat, HELLA and Jimco will display a Spec Trophy Truck. Parked outside Central Hall, the off-road beast will also showcase the latest HELLA products. And parked alongside the Trophy Truck will be the Rotek Racing Porsche 718 Cayman GT4 RS Clubsport, which claimed multiple 2024 SRO Pirelli GT4 championships with HELLA illuminating the way.

HELLA CELEBRATES 125

Founded in 1899, HELLA is one of the oldest automotive accessories suppliers in the world. Known for its unrivalled German engineering and top quality lighting built to OE standards, the company has operated as a brand in North America for more than 40 years.

Located in SEMA booth #23335 in Central Hall, HELLA will be highlighting a number of cutting-edge products including HELLA Blade LED lights, Black Magic light bars, X-Treme LED cube lights, and the new HELLA Lift Kits.

JIMCO 1600 CLASS BUGGY

As one of the leading off-road experts, Jimco Racing celebrates 50 years as one of the sport’s premier builders with the launch of its all-new 1-2/1600 Desert Buggy. Debuting in the HELLA booth #23335 in Central Hall at SEMA 2024, the Jimco 1-2/1600 Class Buggy is one of the most affordable entries into the competitive and exciting world of off-road racing, created by the company named “Builder of the Year” by SCORE International a record 25 times.

JIMCO SPEC TROPHY TRUCK

The HELLA / Jimco Racing Spec Trophy Truck can be found outside Central Hall in display spot V018.

ROTEK RACING PORSCHE 718 CAYMAN GT4 RS CLUBSPORT

The championship-winning Rotek Racing Porsche 718 Cayman GT4 RS Clubsport can be found outside Central Hall in display spot V017.

ABOUT FORVIA HELLA

FORVIA HELLA is a listed, internationally positioned automotive supplier. As a company of the FORVIA Group, FORVIA HELLA stands for high-performance lighting technology as well as vehicle electronics and covers a broad service and product portfolio for the spare parts and workshop business as well as for manufacturers of special vehicles with its Lifecycle Solutions business group. With currently around 37,500 employees at over 125 locations, the Company is active worldwide and achieved adjusted sales of €8.1 billion in the fiscal year 2023 on a preliminary basis.. hella.com

ABOUT FORVIA

FORVIA combines the technological and industrial strengths of Faurecia and HELLA, which complement each other perfectly. With over 300 industrial sites and 76 R&D centers, 157,000 employees, including more than 15,000 R&D engineers, in over 40 countries, FORVIA offers a unique and comprehensive approach to the automotive challenges of today and tomorrow. FORVIA consists of six business groups with 24 product lines and a strong portfolio with over 14,000 patents. FORVIA endeavors to become the preferred innovation and integration partner for OEMs worldwide. FORVIA has set itself the goal of recognizing the changes in mobility at an early stage and putting them into practice. forvia.com