Blockchain Registration Transaction Record

Havana Roasters Completes Corporate Rebrand with New THRC Ticker Symbol

Havana Roasters Coffee Companies completes corporate rebrand with new THRC ticker symbol, marking transformation from industrial company to premium Cuban-style coffee brand with Florida and LA operations.

This corporate transformation from industrial frac sand operations to premium coffee branding represents a significant strategic pivot in the competitive specialty coffee market. For investors, it signals a company repositioning itself in a growing consumer sector with higher margins and brand loyalty potential compared to commodity businesses. For consumers, it means expanded access to premium Cuban-style coffee experiences through multiple channels. The rebranding reflects broader market trends where companies are shifting from traditional industries to consumer-focused premium brands, potentially creating new investment opportunities and product offerings in the expanding specialty coffee space.