Curated News
By: NewsRamp Editorial Staff
August 13, 2025
Habit Burger & Grill Roasts Rivals in 'Winning Is A Habit' Campaign
TLDR
- Habit Burger & Grill leverages its top USA TODAY rankings to outshine rivals like In-N-Out and Shake Shack with a bold marketing campaign.
- Habit Burger's campaign involves strategic billboards, social media videos, and promotional offers targeting competitors based on USA TODAY 10Best rankings.
- Habit Burger's playful rivalry and promotions foster community engagement and bring lighthearted competition to the fast-casual dining industry.
- Habit Burger creatively trolls competitors with billboards and social media, turning their USA TODAY wins into a nationwide roast campaign.
Impact - Why it Matters
This campaign highlights the competitive spirit and marketing savvy of Habit Burger & Grill, demonstrating how brands can leverage awards and rankings to engage audiences and differentiate themselves in a crowded market. For consumers, it's a reminder of the dynamic and playful side of brand rivalries, offering entertainment and potential savings through promotional offers.
Summary
Habit Burger & Grill, after securing top honors in three USA TODAY 10Best categories, including Best Fast-Casual Restaurant and Best Side, has launched a bold marketing campaign titled 'Winning Is A Habit' with agency Barrett Hofherr. This campaign humorously targets competitors like In-N-Out, Burger King, Whataburger, and Shake Shack, leveraging their rankings in the same awards to create engaging and provocative content. The initiative includes social media videos, billboards, and playful gifts to competitors, all designed to celebrate Habit's victories while playfully ribbing its rivals. The campaign, running from August 6 to 15, aims to convert the buzz into increased foot traffic with special offers like 20 percent off a $10 purchase.
Key figures in this campaign include Jack Hinchliffe, Habit's Chief Marketing Officer, and the creative team at Barrett Hofherr, who have crafted a series of targeted executions that play off the USA TODAY rankings. The campaign's success hinges on real-time coordination across various teams to adapt to the poll results, showcasing Habit's growing prowess in both the culinary and marketing arenas. With nearly 400 locations, Habit continues to use its awards and social media presence to stand out in the competitive fast-casual dining sector.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Habit Burger & Grill Roasts Rivals in 'Winning Is A Habit' Campaign
