Marketing Veteran Mitch Gould Guides Global Wellness Brands to U.S. Success in 2026

Global health and wellness brands targeting the U.S. market in 2026 are increasingly seeking the expertise of marketing veteran Mitch Gould, founder of Nutritional Products International (NPI) and InHealth Media (IHM). With over three decades of experience and deep relationships across major retail channels, Gould's team offers a uniquely engineered market-entry roadmap designed to help international brands successfully land, launch, and scale in the competitive American marketplace. His approach centers on providing a turnkey partner rather than forcing brands to navigate a maze of disconnected agencies and vendors.

At the core of NPI's offering is its hallmark system, The Evolution of Distribution, which unifies importation, sales, marketing, logistics, regulatory compliance, and activation into a single synchronized engine. Gould emphasizes that 2026 will reward speed, precision, and omnichannel readiness, and his company handles everything from FDA review and warehousing to retail buyer outreach and national broadcast segments. The Gould family's century-long retail heritage continues through its fourth generation, with NPI and IHM having launched hundreds of global brands across major platforms including Amazon, Walmart.com, CVS, Walgreens, and specialty retailers.

As international manufacturers face intense competition for U.S. shelf space, NPI offers certainty through a fully integrated launch system that delivers a frictionless "all-under-one-roof" platform, direct access to key retail decision-makers, InHealth Media's marketing muscle for digital campaigns and influencer programs, and faster time-to-market at dramatically lower cost-of-entry. With continued growth expected in wellness, nutraceuticals, sports nutrition, beauty, and functional foods, NPI is expanding its roster to prepare the next class of global entrants for what Gould predicts will be a defining year for strategic market expansion.