Curated News
By: NewsRamp Editorial Staff
December 03, 2025
DeepTarget & Larky Integration Revolutionizes Banking Engagement
TLDR
- DeepTarget and Larky's integration gives community financial institutions a competitive edge by delivering personalized offers directly to mobile devices, boosting product adoption and measurable growth.
- DeepTarget's AI analytics identify target audiences, while Larky's platform sends contextually relevant push notifications that achieve 7-10 times higher response rates than traditional marketing methods.
- This technology strengthens digital relationships between banks and account holders through timely, personalized communication that enhances service and fosters better financial engagement.
- Financial institutions can now proactively reach customers even when they're not using banking apps, turning mobile notifications into a meaningful growth channel with AI-driven personalization.
Impact - Why it Matters
This integration fundamentally changes how community banks and credit unions interact with customers in the digital age. As consumers increasingly manage finances through mobile devices, traditional banking relationships have become more transactional and less personal. This technology addresses that gap by enabling proactive, personalized communication that anticipates customer needs rather than waiting for them to initiate contact. For consumers, this means receiving relevant financial offers and service updates at exactly the right moments, potentially helping them discover beneficial products or avoid service disruptions. For financial institutions, it represents a crucial competitive advantage against larger banks with bigger marketing budgets, allowing them to build stronger relationships and increase customer lifetime value through intelligent, data-driven engagement that respects customer preferences while driving business growth.
Summary
Community financial institutions now have a powerful new tool to proactively engage account holders through a groundbreaking integration between DeepTarget and Larky. By combining DeepTarget's AI-driven predictive audience intelligence with Larky's nudge® push notification platform, banks and credit unions can deliver timely, personalized product offers and service updates directly to customers' mobile devices without requiring them to open their banking apps. This innovative partnership enables financial institutions to strengthen digital relationships, increase product adoption, and transform everyday engagement into measurable growth through highly targeted mobile outreach.
The integration leverages Larky's platform to deliver contextually relevant push notifications that achieve 7 to 10 times the response rates of traditional marketing, while DeepTarget's analytics identify which consumers should receive each message based on predictive insights and product needs. According to Gregg Hammerman, CEO of Larky, this combination allows financial institutions to proactively engage with account holders even when they aren't actively using digital banking, turning insights into active engagement. The system continues the customer journey through DeepTarget's Intelligent Revenue Automation System™, which provides personalized in-app experiences, intelligent campaign sequencing, and unified measurement across channels after notifications are delivered.
Preetha Pulusani, CEO of DeepTarget, emphasizes that in today's competitive landscape, banks and credit unions need smarter, more proactive ways to connect with account holders. This integration enables community financial institutions to deliver exceptional, personalized communication that drives engagement, revenue, and long-term growth. Financial institutions interested in strengthening digital engagement can contact Larky at hello@larky.com or DeepTarget at info@deeptarget.com to learn more about how this integration can help them reach account holders more effectively and build stronger customer relationships through targeted mobile communication.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, DeepTarget & Larky Integration Revolutionizes Banking Engagement
