Green Monke Taps Ex-Canopy Growth President for Global Expansion

Green Monke, an award-winning hemp-D9 THC beverage brand, has strategically appointed David Paterson, former President at Canopy Growth Canada, as Special Advisor to the Board. This move comes at a pivotal moment for the company as it experiences significant growth in both U.S. and Canadian markets through new product launches, growing retail success, and expanding distribution networks. Paterson brings over 15 years of expertise spanning cannabis, beverage, and consumer packaged goods industries, having previously held leadership positions at Indiva, Aurora Cannabis, The Beer Store, TravelBrands Inc., and Major League Baseball Canada. His proven track record in building commercial capabilities and launching successful brands positions him to level up Green Monke's executive team during this critical expansion phase.

The appointment underscores Green Monke's confidence in the rapidly growing hemp THC beverage sector, which is gaining traction among consumers seeking flavorful, better-for-you alternatives to alcohol. Paterson emphasized that what drew him to Green Monke was how far ahead the company is of the curve, noting exceptional product taste, standout branding, and proven retail success. His role will focus on scaling that success by expanding into new channels, deepening relationships with national distributors, and building foundations for international markets as regulations evolve. The company's disciplined approach to quality and compliance, combined with Paterson's experience operating within tightly regulated frameworks from his Canopy Growth tenure, reinforces Green Monke's leadership position in the market.

Paterson joins during a period of strong momentum for Green Monke, including the recent expansion of its Happy Soda portfolio to six SKUs with new Orange Cream and Lychee flavors, continued retail success across convenience and grocery channels nationwide, and impending launches in major national convenience and grocery chains. He will also play a crucial role in advancing international expansion, supporting the brand's existing FSA authorization in the U.K. and pending approvals across Europe. CEO Pat Gleeson highlighted that Paterson brings not only expertise but a global perspective that will help Green Monke navigate new territories confidently while maintaining commitment to excellence from product formulation to shelf experience, positioning the company for long-term growth in the evolving hemp beverage landscape.