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Green Monke Taps Ex-Canopy Growth President for Global Expansion

Green Monke appoints former Canopy Growth President David Paterson as Special Advisor to drive US expansion and international growth in hemp THC beverages.

This appointment signals significant maturation in the hemp THC beverage industry, representing a broader shift toward professionalization and strategic growth in the cannabis sector. For consumers, it means more reliable, high-quality alternatives to alcohol becoming available through mainstream retail channels. For investors and industry observers, it demonstrates how established cannabis executives are bringing their expertise to hemp-derived products, accelerating market development and potentially driving faster federal legalization. The move also highlights the growing consumer demand for functional beverages that offer social experiences without alcohol's negative effects, potentially reshaping social drinking culture and creating new opportunities in the $200+ billion global beverage market.