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Green Choice Proteins to Launch Plant Protein Powders on OneLavi.com

Green Choice Proteins launches three plant-based protein powders on OneLavi.com, marking its first U.S. consumer availability. Australian-made, clean-label, high protein.

This news matters because it signals the arrival of a new clean-label, Australian-made plant protein option for U.S. consumers who prioritize ingredient transparency and everyday nutrition. Green Choice Proteins' entry into the U.S. market through OneLavi, with Amazon planned, increases competition and choice in the plant-based protein space, potentially pushing other brands to emphasize clean ingredients and functional benefits. For consumers, it means greater access to products that combine high protein content with no artificial additives, catering to those who seek convenient, trustworthy nutrition for smoothies, baking, and daily wellness routines. The move also reflects the growing globalization of the plant-based market, as a family-owned Australian company leverages e-commerce to reach American shoppers directly.