Curated News
By: NewsRamp Editorial Staff
September 16, 2026
Green Choice Proteins Debuts at ECRM, Eyes U.S. Expansion
TLDR
- Green Choice Proteins enters the U.S. market with high-protein plant powders, aiming to challenge rivals through clean-label Australian sourcing and retail expansion.
- Green Choice Proteins is showcasing three plant protein powders at ECRM, each with over 34 grams of protein and Australian-grown pea and faba.
- Green Choice Proteins promotes sustainability and transparency with clean-label plant nutrition, offering consumers healthier and more ethical daily protein choices.
- An Australian family-owned brand is launching chocolate, vanilla, and salted caramel plant proteins in the U.S. with omega-3 from linseed.
Impact - Why it Matters
This news signals a growing demand for clean-label, plant-based nutrition in the U.S. market and highlights how international brands are leveraging industry events like ECRM to enter new markets. For American consumers, it means more access to transparent, high-protein options made with premium ingredients. For retailers, it represents an opportunity to stock a differentiated product line that aligns with wellness trends. Green Choice Proteins’ move also underscores the global shift toward sustainable, Australian-made plant proteins, potentially influencing sourcing and competition in the U.S. sports nutrition sector.
Summary
Australian plant-based nutrition company Green Choice Proteins is making a strategic push into the United States, participating this week in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, held September 14-17 in Palm Beach Gardens, Florida. The event allows the Victoria-based, family-owned brand to connect with buyers from major health, specialty, food, drug, and mass retail channels, opening doors for broader U.S. distribution. Founder Puneet Chawla emphasized the opportunity to share the company’s philosophy: “Being at ECRM this week gives us an opportunity to sit down with U.S. retail buyers and introduce them to Green Choice Proteins, our products, and the philosophy behind the brand.” He added that American consumers are seeking plant-based nutrition that combines clean ingredients, great taste, and transparency.
At the session, Green Choice Proteins is showcasing three core products: Chocolate Flavored Protein Powder, which delivers 35.3g of plant protein per serving from Australian-grown pea and faba, plus pure cocoa and coconut milk powder; Vanilla Flavored Protein Powder, with 34.9g of protein and a versatile profile for smoothies, oats, and baking; and Salted Caramel Flavored Protein Powder, also with 34.9g of protein, blending caramel sweetness with balanced salted notes. All three feature omega-3 from linseed and contain no artificial colours, flavours, or fillers. The ECRM meetings coincide with the company’s broader U.S. expansion: its products are coming soon to OneLavi, marking its first official entry into the U.S. market, with an Amazon launch also planned. Chawla noted, “ECRM allows us to have meaningful conversations with retailers while our upcoming OneLavi and Amazon launches begin making Green Choice Proteins accessible directly to U.S. consumers.” Founded on the belief that consumers should not compromise between quality, taste, and convenience, Green Choice Proteins manufactures in Victoria using premium Australian-grown pulses, emphasizing sustainability and transparency. For more information, visit Green Choice Proteins and follow on Instagram and Facebook.
Source Statement
This curated news summary relied on content distributed by Newsworthy.ai. Read the original source here, Green Choice Proteins Debuts at ECRM, Eyes U.S. Expansion
