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Green Choice Proteins Debuts at ECRM, Eyes U.S. Expansion

Green Choice Proteins, an Australian plant-based brand, debuts at ECRM 2026, showcasing three protein powders and planning U.S. launch via OneLavi and Amazon.

This news signals a growing demand for clean-label, plant-based nutrition in the U.S. market and highlights how international brands are leveraging industry events like ECRM to enter new markets. For American consumers, it means more access to transparent, high-protein options made with premium ingredients. For retailers, it represents an opportunity to stock a differentiated product line that aligns with wellness trends. Green Choice Proteins’ move also underscores the global shift toward sustainable, Australian-made plant proteins, potentially influencing sourcing and competition in the U.S. sports nutrition sector.