Ginger Minj Joins Pride Holdings Group as Brand Ambassador

Pride Holdings Group (OTC: PHSE), a publicly traded LGBTQ+-focused holding company with operations in hospitality, nightlife, and entertainment, has announced a significant brand partnership by appointing internationally acclaimed drag performer, recording artist, and television personality Ginger Minj as its latest Brand Ambassador. This strategic move leverages Ginger Minj's global recognition from RuPaul's Drag Race and RuPaul's Drag Race All Stars, bringing massive fan engagement, cross-platform entertainment appeal, and proven audience connection capabilities to the company. As Ambassador, Ginger Minj will collaborate with Pride Holdings Group on brand amplification, live entertainment initiatives, community engagement, and select investor-facing activations, creating a powerful synergy between celebrity influence and corporate strategy.

CEO Mike Barrett emphasized that "Ginger Minj is not just an entertainer, she's a brand," highlighting how her reach, credibility, and loyal global fan base directly support the company's strategy of scaling culturally relevant LGBTQ+ entertainment assets while building long-term shareholder value. The partnership strengthens Pride Holdings Group's visibility, engagement, and growth potential as it continues to differentiate itself as a community-aligned, publicly traded company leveraging entertainment and hospitality to drive both cultural impact and economic opportunity. Strategic ambassador partnerships like this one play a key role in expanding brand awareness, increasing foot traffic across operating assets, and attracting new audiences, investors, and strategic partners through the NEWMEDIAWIRE platform and other channels.

Ginger Minj expressed enthusiasm about joining Pride Holdings Group, stating, "This is about celebrating LGBTQ+ culture while also supporting a company that's serious about growth, ownership, and creating real opportunities for our community. Entertainment has power, and so does investing in our future." This appointment reflects the company's ongoing focus on pairing iconic LGBTQ+ talent with a scalable business platform designed to deliver both social impact and financial performance. The company expects these ambassador relationships to enhance marketing efficiency, elevate brand equity, and support expansion across entertainment-driven properties and experiences, positioning Pride Holdings Group as a leader in creating safe, inclusive, and economically sustainable community spaces while delivering long-term value to shareholders.