Curated News
By: NewsRamp Editorial Staff
September 23, 2025
GameSquare Named Exclusive Agency for World of Dance Partnership
TLDR
- GameSquare gains exclusive commercial rights to World of Dance's global portfolio, positioning them to monetize a 100-million viewer audience and dominate youth culture marketing.
- GameSquare will serve as exclusive sales and strategy partner for World of Dance, managing commercial efforts and producing the 2026 Summit at Anaheim Convention Center.
- This partnership elevates global dance culture by empowering creators and building diverse communities through authentic storytelling and youth-driven experiences worldwide.
- World of Dance's 32 million followers and global competitions merge with GameSquare's gaming expertise to create innovative cultural experiences for young audiences.
Impact - Why it Matters
This partnership represents a significant convergence of gaming culture and mainstream entertainment that could reshape how brands connect with younger demographics. The collaboration brings together GameSquare's expertise in digital-native marketing with World of Dance's massive global reach of over 100 million viewers, creating new opportunities for brand integration and creator empowerment. For marketers and brands targeting Gen Z and Millennial audiences, this alliance offers unprecedented access to a highly engaged community at the intersection of dance, music, and youth culture. The partnership also signals the growing importance of authentic cultural connections in marketing strategies, potentially setting new standards for how entertainment properties leverage specialized agencies to maximize commercial opportunities while maintaining cultural relevance.
Summary
GameSquare Holdings, Inc. (NASDAQ:GAME) has been appointed as the exclusive agency of record for World of Dance, marking a significant partnership between the next-generation media company and the world's premier dance entertainment platform. Under this agreement, GameSquare will serve as the exclusive sales and strategy partner, taking the lead on commercial initiatives across World of Dance's global portfolio and intellectual property. The partnership includes GameSquare's production of the World of Dance Summit scheduled for July 2026 at the Anaheim Convention Center, positioning the company to leverage its expertise in large-scale event production and culture-driven brand partnerships.
World of Dance stands as a cultural icon and the most recognized brand in competitive dance, boasting a massive digital community of over 32 million followers and an annual reach exceeding 100 million viewers through live events, digital content, and syndication. The organization's core audience spans ages 13 to 34, positioning it at the intersection of youth culture, music, fashion, and movement. GameSquare CEO Justin Kenna emphasized the synergy between his company's capabilities and World of Dance's global reach, noting the opportunity to deliver an elevated Summit experience while creating new opportunities for creators, performers, and partners worldwide.
The strategic alliance represents a new chapter for both organizations, with World of Dance President and Founder David Gonzalez highlighting GameSquare's proven success in activating gaming culture as a catalyst for growth and innovation across the dance ecosystem. World of Dance Chief Revenue Officer Larry Peters emphasized how the partnership will enhance their ability to deliver unique brand integrations and expand the reach of their live events and digital platforms. This collaboration underscores a shared commitment to elevating culture, empowering creators, and building passionate global communities through innovative storytelling, technology, and live experiences that resonate with today's youth-driven marketplace.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, GameSquare Named Exclusive Agency for World of Dance Partnership
