Scroll&Swoon Taps Yao Wen to Design Vertical Series 'Carole's Regrets'

Scroll&Swoon, LLC has announced a major creative appointment with production designer Yao Wen taking the helm of visual design for their upcoming vertical-format series Carole's Regrets. The series represents a significant milestone for the boutique film studio, scheduled for production from October 1, 2028 through December 15, 2028, with distribution secured on leading short-form content platforms Vigloo and Goodshort. This strategic move reinforces Scroll&Swoon's reputation for pushing the boundaries of digital cinematic storytelling while maintaining their signature blend of high-production artistry and market-ready innovation that has earned them notable recognition across independent film circuits.

The production brings together an impressive creative team, including Scroll&Swoon co-founders Arwen (Ziyu) Wang and Jocelyn Koo collaborating with Academy Award-winning director Rommel Villa, known for his work on Sweet Potatoes that earned him 2020 Student Academy Awards recognition. As Production Designer, Yao Wen plays a pivotal creative role in defining the series' aesthetic identity and design philosophy, overseeing concept development, art direction, and the creation of modular, adaptable set environments optimized for vertical storytelling. Her responsibilities extend throughout the entire production cycle, from initial visual concept briefs and mood boards to lighting design, materials selection, and set dressing during the shoot, ensuring every visual element supports the narrative's emotional intelligence.

Wen's leadership contributes significantly to the series' innovative production model, which emphasizes modular design frameworks capable of evolving across brands, genres, and campaign cycles. According to producer Arwen Wang, Yao brings "an intuitive architectural precision and emotional clarity to her design approach," while Jocelyn Koo describes Carole's Regrets as "a deeply modern, emotionally intelligent narrative meant for the mobile screen generation." Wen's work continues beyond production into post-production, where she oversees visual audits, brand alignment updates, and long-term maintenance of Scroll&Swoon's design assets, setting new standards for sustainable, high-value production design in digital-forward storytelling that combines expansive cinematic language with intimate mobile viewing experiences.