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GameSquare Named Exclusive Agency for World of Dance Partnership

GameSquare Holdings named exclusive agency of record for World of Dance, leading commercial strategy and producing the 2026 World of Dance Summit. Partnership combines gaming culture expertise with global dance platform.

This partnership represents a significant convergence of gaming culture and mainstream entertainment that could reshape how brands connect with younger demographics. The collaboration brings together GameSquare's expertise in digital-native marketing with World of Dance's massive global reach of over 100 million viewers, creating new opportunities for brand integration and creator empowerment. For marketers and brands targeting Gen Z and Millennial audiences, this alliance offers unprecedented access to a highly engaged community at the intersection of dance, music, and youth culture. The partnership also signals the growing importance of authentic cultural connections in marketing strategies, potentially setting new standards for how entertainment properties leverage specialized agencies to maximize commercial opportunities while maintaining cultural relevance.