Curated News
By: NewsRamp Editorial Staff
September 14, 2026
G2A.COM Survey: Gamers Demand Choice for GTA VI and Beyond
TLDR
- G2A.COM survey shows 47% would skip full-priced AAA launches with only one format, so offering both digital and physical gives sellers an edge.
- G2A.COM surveyed over 2,000 users, finding 38% prefer digital downloads, 37% physical discs, and 69% value resale or lending for full-priced titles.
- G2A.COM research shows 77% worry about game preservation, highlighting how preserving choice in digital and physical formats benefits all players long-term.
- G2A.COM found GTA VI traffic surged 65-fold in June, with 48% of January-July traffic in July, making it the most wishlisted game in 45 countries.
Impact - Why it Matters
This news matters because it challenges the assumption that digital distribution will completely phase out physical media. The survey shows that even among digital-first consumers, a significant portion still values physical formats for reasons like collectability, resale, and preservation. As the industry moves toward an all-digital future, understanding these preferences is crucial for companies to avoid alienating large segments of their audience. The findings also highlight the importance of game preservation, a growing concern as more games become digital-only and risk being lost. For consumers, this means that their voices are being heard and that marketplaces like G2A.COM are advocating for choice rather than forcing a single model. Ultimately, this research signals that the future of entertainment will be defined by flexibility and consumer control, not by format wars.
Summary
A new survey from G2A.COM, the world's largest marketplace for digital entertainment, reveals that consumer choice remains paramount even as digital distribution dominates. The study, which polled over 2,000 G2A.COM users, found that when it comes to major AAA releases like Grand Theft Auto VI (GTA VI), preferences are split: 38% prefer digital downloads, 37% prefer physical discs, and 25% are undecided or don't plan to buy. This near-even divide suggests that rather than one format winning, consumers want the freedom to choose what works best for them.
The research highlights several key insights: 47% of respondents would be less likely to buy a full-priced AAA title at launch if only one purchasing format were available; 69% said the ability to resell, trade, or lend games influences their purchasing decisions; and 59% noted that physical extras like steelbooks or art books could sway them. Additionally, 77% expressed concern about long-term game preservation in an increasingly digital market. Notably, 70% of respondents primarily play on PC, an ecosystem where digital distribution is already standard, yet they still value optionality. This underscores that being digital-first doesn't mean wanting fewer choices.
GTA VI serves as a prime example of this demand for choice. G2A.COM saw a 65-fold increase in traffic to GTA VI-related pages in June, with July alone accounting for 48% of all such traffic from January to July. The game also became the most wishlisted title on G2A.COM in 45 countries. Katarzyna Jakubiec, Chief Business Officer at G2A.COM, commented, "GTA VI shows that the games market is entering a new phase of digital maturity. For players, speed and convenience are no longer the only priorities – they also want the freedom to choose and greater control over how they access and use the content they buy." She added that the future of the market is not about one model replacing another but about giving players flexibility. The findings reflect a broader shift in digital entertainment, where consumers expect control over how, where, and at what price they access content. For marketplaces like G2A.COM, the opportunity lies in expanding possibilities, not prescribing a single consumption model. As the press kit notes, the future of digital entertainment is about multiplying choice. For more information, visit the press kit or contact [email protected].
Source Statement
This curated news summary relied on content distributed by 24-7 Press Release. Read the original source here, G2A.COM Survey: Gamers Demand Choice for GTA VI and Beyond
