Forme® Offers 100% Refund if Team USA Reaches World Cup Final

Forme® Science, the human performance brand worn by Olympians, world-class athletes, and celebrities, has launched an unprecedented promotion tied to Team USA's 2026 World Cup run. From now through June 30, customers who shop at forme.science and use code TEAMUSA at checkout will receive a 100% refund on their purchase if Team USA reaches the World Cup Final. The campaign, powered by PlayAbly and leveraging prediction market Kalshi, marks the first time an e-commerce brand has used prediction markets to hedge promotional risk. Forme® co-founder Seiji Liu stated, “Giving fans the chance to receive free Forme® smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage.” PlayAbly founder Angelo Ferro added, “What's better than winning? Shopping and winning!”

Forme® Science is known for its patented intelligent posture wearables for recovery, performance, and longevity, and serves consumers, elite athletes, and healthcare professionals. The brand is the Official Posture & Recovery Partner of the MLB Players Association. This promotion not only engages fans but also showcases how regulated prediction markets can be used as practical risk-management infrastructure for bold marketing campaigns. Nicolas Hull, director of business development at Kalshi, noted, “Forme® is the first e-commerce brand to use prediction markets to hedge risk. This is exactly the kind of business application Kalshi is built for.”

The initiative represents a new era in consumer marketing, combining consumer engagement, financial innovation, and intelligent risk management. As prediction markets mature, this approach has the potential to reshape promotional marketing across retail, travel, sports, entertainment, and consumer brands worldwide. For more details, see the www.kalshi.com website.