Forme® Offers 100% Refund if Team USA Reaches World Cup Final

Forme® Science, the smart posture and recovery wearables brand worn by Olympians, pro athletes, and celebrities, has launched a groundbreaking promotion tied to the 2026 World Cup. From now through June 30, fans who shop on forme.science and use the code TEAMUSA at checkout will receive a 100% refund on their purchase if Team USA reaches the World Cup Final. This innovative campaign, powered by the promotions platform PlayAbly and the prediction market Kalshi, marks the first time an e-commerce brand has used prediction markets to hedge promotional risk. Forme® co-founder Seiji Liu stated, “Giving fans the chance to receive free Forme® smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage.”

PlayAbly, which designed the campaign end-to-end, leveraged Kalshi’s regulated prediction market to make the guaranteed payout possible. Angelo Ferro, founder and CEO of PlayAbly, emphasized, “We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands. What's better than winning? Shopping and winning!” Nicolas Hull, director of business development at Kalshi, added, “Forme® is the first e-commerce brand to use prediction markets to hedge risk. This is exactly the kind of business application Kalshi is built for.” The promotion represents a milestone for both e-commerce and prediction markets, showing how regulated platforms can serve as practical risk-management infrastructure for bold marketing campaigns.

Forme® is known for its patented intelligent posture wearables for recovery, performance, and longevity, serving consumers, elite athletes, and organizations like the MLB Players Association as their Official Posture & Recovery Partner. The company continues to expand into data-driven health technologies that improve musculoskeletal health and human performance. This campaign not only engages fans but also introduces a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management. As prediction markets mature, Forme® and PlayAbly believe this approach could reshape promotional marketing across retail, travel, sports, and entertainment worldwide.