EZ On Coat® Helps Roofers Add Maintenance Revenue

EZ On Coat®, a multigenerational, family-owned American manufacturer of RV roof coating and shingle sealer products, is urging roofing contractors to expand their service offerings by incorporating preventive roof maintenance. The company points to a growing market: according to Fortune Business Insights, the global roof coating market is projected to grow from $1.94 billion in 2026 to $2.76 billion by 2034, a 4.4 percent compound annual growth rate. EZ On Coat® sees this as a prime opportunity for roofing contractors, remodelers, restoration companies, and other home-service professionals to generate additional revenue from existing customers. The company’s Shingle Sealer and other roof-maintenance products are designed to help contractors offer homeowners an option to protect qualifying roofs and extend their useful life. “Contractors already have relationships with homeowners who trust them to take care of one of the most important parts of their home,” said Matt Cole, President of EZ On Coat®. “Roof maintenance gives contractors another service they can discuss with those customers while helping homeowners become more proactive about protecting their roofs.”

To support contractors in adding maintenance services, EZ On Coat® has launched a new Contractor Incentive Program. When a contractor reaches $1,000 in EZ On Coat® product purchases, they receive a $100 restaurant gift card. The incentive aims to introduce more contractors and their crews to the products while encouraging them to explore how maintenance can complement their existing work. The company emphasizes that roof condition should always be evaluated before recommending any maintenance or coating product, positioning coating as a maintenance and restoration option for appropriate roofs, not a universal replacement for necessary repairs or replacement. “Adding a maintenance option can give contractors another reason to stay connected with their customers after the original job is finished,” Cole said. “At the same time, homeowners can have greater peace of mind knowing they are taking a proactive approach to caring for their roof instead of waiting until a major problem develops.”

For homeowners, extending the useful life of an existing roof can postpone the significant expense of premature replacement. For contractors, maintenance offers an additional revenue stream and strengthens long-term customer relationships. EZ On Coat® plans to support its contractor outreach with product education, application information, demonstrations, and contractor-focused content. The effort builds on the company’s expanded business-to-business communications strategy targeting roofing contractors, remodelers, restoration companies, property managers, home-improvement businesses, distributors, and other industry professionals. For more information, visit EZONCOAT.com.