Emboss Launches Subject2: Daily Game for Appraisers with Cruise Prize

Emboss LLC has launched Subject2, a daily game designed specifically for busy appraisers, with its inaugural season titled Welcome to Season 1: Florida set to begin on November 2, 2026. The game offers players a chance to win a Caribbean cruise for two, compete for a spot on the national Top 100 Appraisers in America leaderboard, and earn bragging rights among peers—all for free. Built from an appraiser's perspective and supported by a veteran team, Subject2 simulates appraisal orders and questions based on the new UAD 3.6 rules, incorporating relative dollar values and costs to reflect the business realities of appraisal. Players receive two orders each weekday and can claim one additional free order between 6 a.m. and 7 p.m. local time.

Founder Brandon Selfors explained the game's purpose: “The purpose of the game is to challenge the way software is often imposed on appraisers instead of being built around them. Subject2 is my way of slowing down the industry and asking people to pause and empathize with what appraisers go through. The industry is struggling. Appraisers haven't seen meaningful pay increases in more than two decades, yet they carry a substantial share of the risk in the transaction. Something isn't right. Senior appraisers owe it to the next generation to stand up for the profession.” The game is designed to take less than five minutes a day on desktop or phone, and participants must hold an active appraiser license or trainee registration to win. Preseason practice is available now, though preseason scores do not count toward the season prize. Players who join by December 14 still get three full weeks of scoring toward the grand prize cruise.

Season 1 runs from November 2, 2026, through January 3, 2027, with a player's three best weeks out of nine counting toward the season score, allowing flexibility for those who miss a week or start late. The grand prize winner can choose a Caribbean cruise for two, a similar vacation package, or a cash prize, funded by Emboss LLC. No purchase is necessary to play or win, and an optional paid season pass is available for additional practice but does not improve winning chances. Subject2 is part of Emboss's broader commitment to building technology around appraisers' needs; the company is also developing GUNTER, an appraisal management platform for independent appraisers and select AMC clients. For more details, visit https://play.gunterschain.com, and see the Official Rules and Privacy Policy.