Digible and JONAH Partner to Unlock Website Data for Multifamily Marketers

In a move set to transform how multifamily marketers harness website data, Digible, a leading multifamily marketing and technology agency, has announced a strategic partnership with JONAH®, the creator of premium apartment websites built exclusively for the multifamily industry. The collaboration focuses on helping multifamily teams better activate, configure, and understand the Jonah Data Layer (JDL), a feature introduced last year that unlocks deeper website insights when properly integrated with Google Tag Manager and Google Analytics 4. This partnership aims to bridge the gap between raw data and actionable marketing strategies, empowering property teams to move beyond guesswork and truly understand how renters engage with their websites.

Digible will provide client education, activation support, and technical guidance for Google Tag Manager and Google Analytics 4, enabling multifamily teams to interpret what their Jonah websites are revealing. Shannon Montoya, Director of Organic Media at Digible, emphasized that clients are asking critical questions about the JDL, such as how to start using it and where the data goes once live. By pairing Jonah's website functionality with Digible's expertise in SEO, qualified traffic generation, analytics configuration, and performance reporting, clients gain a clearer view of website performance and optimization opportunities. This synergy helps multifamily marketers understand visibility, traffic quality, and renter behavior, ultimately influencing leasing outcomes.

Yuri Star, CEO of Jonah Digital Agency, highlighted Digible's leadership in multifamily marketing as a key factor in the partnership, noting that together they deliver best-in-class reporting and user journey insights. The collaboration strengthens the connection between website measurement and marketing strategy, giving multifamily teams the confidence to attract better-fit renters and optimize digital performance. For more details on how the Jonah Data Layer works, visit Digible's guide on turning website data into SEO marketing insights.