Design Gallery on the Move: Hong Kong's Creative Roadshow

The Hong Kong Trade Development Council (HKTDC) has launched its first 60th anniversary initiative, the 'Design Gallery on the Move' campaign, running from May 29 to June 18. This mobile exhibition brings original Hong Kong brands and design products to 16 locations across the city, featuring 36 brands and over 60 products across six thematic zones: DG Delights – Hong Kong themed, DG Discover, DG Delights - IP, DG Green, DG Luxe, DG Silver Market & DG Mini. HKTDC Chairman Professor Frederick Ma highlighted the council's history of innovation, recalling how in 1967 they converted a cargo truck into a mobile exhibition to promote Hong Kong products in Africa, and later set up a temporary showroom outside the Nuremberg International Toy Fair to showcase Hong Kong toys. This 'can-do attitude' embodies the Lion Rock spirit and continues with the 'Design Gallery on the Move' campaign, which aims to bring creativity and diversity of Hong Kong design into local communities.

Design Gallery, the HKTDC's flagship retail platform, promotes around 400 Hong Kong brands annually through its physical stores at the Hong Kong Convention and Exhibition Centre and Hong Kong International Airport, as well as its online store launched in 2021. During the campaign, visitors can purchase items at physical stores or online, with discount coupons available for online shoppers. To celebrate the anniversary, Design Gallery is also offering a '60 items at 40% off' promotion at its Wan Chai store from May to July, featuring 20 selected items each month across categories like gifts, homeware, and fashion accessories. The HKTDC will roll out a series of themed initiatives throughout the year, including a 60th-anniversary-themed tram, the 'Next 60 Forum', a cocktail reception, a giveaway during the Hong Kong Book Fair, a community art co-creation event, and an exhibition.

Established in 1966, the HKTDC is a statutory body dedicated to promoting Hong Kong's trade. With over 50 offices globally, including 13 in the Chinese Mainland, it organizes international exhibitions, conferences, and business missions to create opportunities for SMEs. The council also provides market insights via research reports and digital news channels. Design Gallery, operational since 1991, has expanded into the Chinese Mainland and ASEAN markets, operating 72 sales points across 27 mainland cities, including over 30 in the Greater Bay Area. This campaign reaffirms HKTDC's commitment to supporting local SMEs and showcasing Hong Kong's creative design on a global stage.