Curated News
By: NewsRamp Editorial Staff
October 06, 2025
Deloitte's Digital Transformation Blind Spot: The CPQ Crisis
TLDR
- Companies implementing modern CPQ solutions like DealHub gain competitive advantage by increasing sales velocity, boosting average selling prices, and accelerating revenue growth.
- Modern CPQ systems replace legacy platforms through streamlined implementation processes that integrate quoting, pricing, and revenue operations to eliminate manual workflows and data errors.
- Fixing broken CPQ systems creates better customer experiences through accurate quotes and faster approvals while enabling more reliable business forecasting and financial stability.
- Salesforce recently ended sales of its legacy CPQ product forcing thousands of companies to urgently find modern replacements for their revenue operations systems.
Impact - Why it Matters
This news matters because it exposes a critical gap in how enterprises approach digital transformation that directly impacts revenue generation and customer experience. When companies invest billions in AI, cloud, and analytics while ignoring their Configure, Price, Quote systems—the actual engines of revenue—they're building transformation initiatives on a broken foundation. This affects everyone from sales teams struggling with slow quoting processes to customers facing pricing errors and delays. For executives, the consequences include unreliable revenue forecasts, diminished ROI on transformation investments, and competitive disadvantage. The timing is particularly urgent given Salesforce's recent end-of-sale announcement for legacy CPQ products, forcing thousands of companies into immediate action. Companies that address this CPQ crisis now can streamline revenue operations, improve sales velocity, and create a stable foundation for broader digital transformation success.
Summary
Deloitte's influential 2025 Digital Transformation Report has sparked significant discussion in corporate boardrooms by highlighting AI adoption, cloud migration, and data analytics as primary transformation priorities. However, the report completely overlooks a critical revenue operations crisis that's undermining growth initiatives at enterprises investing billions in digital transformation. While 89% of companies pour resources into transformation projects, most ignore the Configure, Price, Quote (CPQ) bottleneck that's killing their growth potential, with legacy systems failing and promised replacements proving inadequate.
The consulting firms advising these transformations are missing the mark, as Revenue Operations receives less than 3% of transformation budgets despite being the infrastructure supporting every customer interaction. This disconnect creates severe consequences: sales teams face slow, error-prone quoting processes; finance leaders lack visibility into deal data; and customers experience friction and pricing mistakes that erode trust. The situation has reached a critical point with Salesforce announcing the end-of-sale for its legacy CPQ product, forcing thousands of organizations into urgent decision-making cycles. The integration risk and uncertain ROI of platform transitions create impossible choices for companies trying to modernize their revenue engines.
Forward-thinking companies are taking practical action to solve this CPQ crisis, with companies like LifeRaft achieving an 80% increase in average selling price after implementing modern CPQ solutions. Intuit similarly transformed its operations, cutting proposal turnaround times from seven days to 48 hours and scaling to support over 200 sellers. These success stories demonstrate that modern CPQ implementations can be completed quickly without the long, costly consulting projects executives typically expect. The DealHub's State of CPQ report confirms that without a solid CPQ foundation, AI, cloud, and analytics investments won't deliver their expected impact, creating a dangerous illusion of progress while core revenue systems remain broken.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Deloitte's Digital Transformation Blind Spot: The CPQ Crisis
