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Deloitte's Digital Transformation Blind Spot: The CPQ Crisis

Deloitte's 2025 report misses critical CPQ crisis undermining digital transformation. Learn how broken revenue operations threaten AI and cloud investments.

This news matters because it exposes a critical gap in how enterprises approach digital transformation that directly impacts revenue generation and customer experience. When companies invest billions in AI, cloud, and analytics while ignoring their Configure, Price, Quote systems—the actual engines of revenue—they're building transformation initiatives on a broken foundation. This affects everyone from sales teams struggling with slow quoting processes to customers facing pricing errors and delays. For executives, the consequences include unreliable revenue forecasts, diminished ROI on transformation investments, and competitive disadvantage. The timing is particularly urgent given Salesforce's recent end-of-sale announcement for legacy CPQ products, forcing thousands of companies into immediate action. Companies that address this CPQ crisis now can streamline revenue operations, improve sales velocity, and create a stable foundation for broader digital transformation success.