Curated News
By: NewsRamp Editorial Staff
December 17, 2025
DeJoria Joins PhytoTeq to Revolutionize Sustainable Food Production
TLDR
- John Paul DeJoria's investment in PhytoTeq offers companies a competitive edge with sustainable, cost-efficient ingredients that outperform traditional sugars.
- PhytoTeq uses plant-based cell culture to produce agave-based sugars with up to 98% less water and a lower carbon footprint than conventional methods.
- PhytoTeq's technology creates healthier food options while reducing environmental damage, making the world better for current and future generations.
- Legendary entrepreneur John Paul DeJoria joins PhytoTeq to revolutionize food with plant-cell sugars that are healthier and far more sustainable.
Impact - Why it Matters
This development matters because it represents a significant convergence of proven entrepreneurial leadership with cutting-edge sustainable food technology at a critical moment for global food systems. As climate change intensifies and traditional agriculture faces increasing resource constraints, PhytoTeq's plant-based cell culture technology offers a scalable solution to reduce water consumption by up to 98% and dramatically lower carbon emissions compared to conventional sugar production. For consumers, this means access to healthier sweeteners with lower glycemic impact, while for food manufacturers, it provides more stable and cost-efficient ingredients. DeJoria's involvement brings credibility and acceleration to sustainable food innovation that could fundamentally transform how we produce and consume sweeteners, addressing both health concerns and environmental sustainability simultaneously.
Summary
Legendary entrepreneur John Paul DeJoria, co-founder of Patrón Spirits and John Paul Mitchell Systems, has joined biotechnology company PhytoTeq as both an advisor and investor, bringing his visionary leadership and decades of experience to accelerate sustainable innovation. DeJoria emphasized that this collaboration represents more than just financial investment—it's about creating meaningful impact by supporting technologies that benefit both humanity and the planet. His involvement signals strong validation for PhytoTeq's mission and adds significant credibility to the company's efforts to transform global food systems through sustainable practices.
PhytoTeq is pioneering revolutionary plant-based cell culture technology that produces clean, functional ingredients with a lower glycemic index than traditional sweeteners like high-fructose corn syrup and cane sugar. The company's proprietary process creates natural agave-based sugars that require up to 98% less water and generate only a fraction of the carbon footprint of conventional sugar production. This breakthrough technology offers a cleaner label and healthier option for beverages, confections, and everyday foods while using dramatically fewer resources, representing a new model for feeding more people with less environmental impact.
At a critical time when global food systems face increasing pressure from climate change and resource scarcity, PhytoTeq's technology arrives as a timely solution that addresses multiple challenges simultaneously. The platform delivers ingredients that are not only better for people and the planet but also more stable, scalable, cost-efficient, and secure than traditional sugar production methods. As a member of PhytoTeq's Advisory Board, DeJoria will help guide the company's global growth strategy, bringing his proven track record of building successful, purpose-driven businesses to accelerate the adoption of sustainable nutrition solutions worldwide.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, DeJoria Joins PhytoTeq to Revolutionize Sustainable Food Production
