Blockchain Registration Transaction Record

DeJoria Joins PhytoTeq to Revolutionize Sustainable Food Production

John Paul DeJoria joins PhytoTeq as advisor and investor to advance sustainable plant-based sugar technology that uses 98% less water and reduces carbon footprint.

This development matters because it represents a significant convergence of proven entrepreneurial leadership with cutting-edge sustainable food technology at a critical moment for global food systems. As climate change intensifies and traditional agriculture faces increasing resource constraints, PhytoTeq's plant-based cell culture technology offers a scalable solution to reduce water consumption by up to 98% and dramatically lower carbon emissions compared to conventional sugar production. For consumers, this means access to healthier sweeteners with lower glycemic impact, while for food manufacturers, it provides more stable and cost-efficient ingredients. DeJoria's involvement brings credibility and acceleration to sustainable food innovation that could fundamentally transform how we produce and consume sweeteners, addressing both health concerns and environmental sustainability simultaneously.