DeepTarget & Access Softek Honor Credit Unions Driving Digital Banking Innovation

DeepTarget Inc., a transformational financial technology company, and Access Softek, an omnichannel digital banking provider, have announced the winners of their annual Digital Impact Awards, recognizing credit unions that are achieving exceptional results through innovative, data-driven digital campaigns. The awards ceremony took place during the Access Softek Client Conference in Jackson Hole, Wyoming, highlighting how forward-thinking financial institutions are using DeepTarget's Digital Experience Platform within Access Softek's digital banking environment to transform member engagement into powerful drivers of growth, loyalty, and revenue. The competition showcased how intelligent personalization and data insights can elevate digital banking experiences while delivering measurable business impact.

Lebanon Federal Credit Union emerged as the grand prize winner for its innovative "Calculator" initiative, an interactive tool designed to help members estimate monthly payments for auto loans, personal loans, mortgages, and other financial products. This data-driven approach empowered members to make confident, informed financial decisions while generating impressive results—specifically 470 new loan account openings. The initiative demonstrated how intelligent digital engagement can translate directly into business success, providing members with valuable financial planning tools while driving institutional growth. Four additional finalists were recognized for their outstanding achievements: Crane Credit Union for its "High-Yield Checking 3.30 – Predictive Model" initiative, Levo Credit Union for its "Mortgage – Pre-Approved" initiative, Michigan School & Government Credit Union for its "2025 Spring – Lending Auto" initiative, and Rio Grande Credit Union for its "2025 Car Payment 2" initiative.

Alaina Erhgood, Vice President of Marketing at Lebanon Federal Credit Union, expressed honor at receiving the grand prize, emphasizing that their goal is always to empower members with the tools and knowledge needed to make sound financial decisions. The calculator initiative reflects this commitment by helping members understand affordability, explore options, and move forward with confidence. All recognized institutions exemplify how seasoned DeepTarget users can leverage AI-driven digital engagement to deepen member relationships and drive measurable growth. DeepTarget's patented Digital Experience Platform continues to help community financial institutions turn everyday digital interactions into revenue opportunities through intelligent personalization that fuels profitable growth and long-term relationships.