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DeepTarget & Access Softek Honor Credit Unions Driving Digital Banking Innovation

DeepTarget & Access Softek announce Digital Impact Awards winners, highlighting credit unions using AI-driven digital banking tools to enhance member engagement and drive measurable business growth.

This news matters because it demonstrates how financial institutions are evolving beyond traditional banking services to provide personalized, data-driven experiences that genuinely help consumers make better financial decisions. As digital banking becomes increasingly competitive, these innovations show how technology can bridge the gap between institutional goals and member needs—creating win-win scenarios where customers get better tools for financial planning while institutions achieve measurable growth. The success of initiatives like Lebanon Federal Credit Union's loan calculator proves that when financial technology focuses on user empowerment rather than just sales, it drives both customer satisfaction and business results. This represents a significant shift in how community financial institutions can compete with larger banks by leveraging AI and data insights to deliver more valuable, personalized services that build lasting loyalty.