Dairy Alliance Fuels Georgia Football Championships with Milk's Got Game®

The 14th Annual GHSA Tommy Guillebeau Football State Championships, presented by Alfa Insurance, are underway at Mercedes-Benz Stadium in Atlanta from December 15–17, 2025, marking the thrilling culmination of Georgia's high school football season. This championship week sees The Dairy Alliance, a nonprofit funded by dairy farm families across the Southeast, playing a pivotal role as a key partner. The organization is on-site distributing nutrient-rich real dairy milk from Mayfield Dairy and branded giveaways, actively fueling student-athletes and fans throughout the event. Their presence is powered by the Milk's Got Game® campaign, which strategically positions real dairy milk as an essential, natural fuel for athletic performance and recovery.

Key figures from both organizations have emphasized the significance of this partnership. Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance, highlighted that "real dairy milk provides complete high-quality protein for muscle recovery, carbohydrates for energy replenishment, and natural electrolytes that support hydration." This message is reinforced by Laura Buxenbaum, the organization's Registered Dietitian and Vice President of Health & Wellness, who notes milk is an "affordable, easily accessible, and delicious, naturally nutrient-rich beverage" ideal for athletes. From the GHSA side, Jorge Cimadevilla, GHSA Partnerships General Manager, praised the alignment, stating The Dairy Alliance's "dedication to nutrition, education, and community outreach aligns perfectly with our mission to strengthen healthy, competitive, and well-rounded athletic programs."

The event itself honors the legacy of longtime GHSA Executive Director Tommy Guillebeau while celebrating the dedication of statewide student-athletes, coaches, and communities. Beyond this championship, The Dairy Alliance's broader community engagement includes supporting active communities across the Southeast through Milk's Got Game®, partnering with high school and collegiate athletes, and sponsoring major races like the Atlanta Journal-Constitution Peachtree Road Race. For more information, the public can visit https://thedairyalliance.com or follow them on social media platforms such as Instagram @TheDairyAlliance. The organization operates in eight Southeastern states, working to promote dairy foods and industry knowledge.