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Dairy Alliance Fuels Georgia Football Championships with Milk's Got Game®

The Dairy Alliance partners with GHSA to fuel high school football championships with real dairy milk, promoting athletic performance and recovery through the Milk's Got Game® campaign in Atlanta.

This news matters because it highlights a strategic partnership between sports and nutrition that directly impacts student-athlete health and performance. For athletes, parents, and coaches, it underscores the practical benefits of accessible, nutrient-rich foods like real dairy milk for recovery and energy, potentially influencing dietary choices in youth sports. For the community, it represents a corporate-nonprofit collaboration that supports local events and promotes public health education. In a broader context, it reflects growing trends in sports nutrition marketing and the importance of foundational partnerships in high school athletics, which can shape wellness initiatives and sponsor relationships in educational settings across the Southeast.