Conversion Logix Hires Tech Finance Veteran Mark Musburger as CFO

Conversion Logix, a marketing and technology company specializing in the multifamily, senior living, and student housing sectors, has made a strategic executive hire by appointing Mark Musburger as its new Chief Financial Officer. The announcement, made from Bothell, WA, highlights Musburger's extensive background, which includes over two decades of finance leadership at high-growth technology firms. His impressive resume features CFO roles at companies like Corvee and Synclive.com, along with senior finance positions at industry leaders such as Identity Digital, Avalara, Solavei, and T-Mobile. Most recently, he served as CFO at Banzai International, Inc., bringing a wealth of experience in strategic financial planning, FP&A, and scaling organizations through disciplined operational finance.

Andrew Cederlind, President and COO of Conversion Logix, emphasized the significance of this hire, stating that Musburger's proven leadership and strategic mindset are essential as the company navigates growth and evolution in the AI era. Conversion Logix is actively expanding its client base across key housing sectors while enhancing its data and platform capabilities, including significant investments in AI and predictive leasing technology. Cederlind noted that Musburger's expertise in scaling tech organizations positions him perfectly to support the company's growth trajectory while ensuring continued investment in innovation. For more details, interested parties can visit conversionlogix.com, which serves as the company's primary online hub for information and resources.

In his own statement, Mark Musburger expressed excitement about joining Conversion Logix at what he described as a pivotal moment. He highlighted the company's unique position at the intersection of marketing performance and technology within the housing industry, underscoring his commitment to building a robust financial foundation. This foundation aims to enable sustained innovation, smart investments in product development, and long-term value for customers. Conversion Logix, known for its multifamily performance marketing and technology solutions, focuses on transforming how property management teams convert interest into leases through data-driven strategies and its proprietary attribution platform, CLiQ, which replaces guesswork with certainty to turn digital engagement into thriving, occupied communities.