Catalyst Names Michael Nelson as Head of Growth to Drive Expansion

Catalyst Marketing Agency, recognized as the national leader in outsourced marketing services for scale-stage organizations, has announced the strategic appointment of Michael Nelson as its new Head of Growth. This move signals the agency's commitment to accelerating its expansion and strengthening its position in the competitive marketing landscape. Nelson brings an impressive track record spanning over a decade in revenue operations leadership across communications, technology, startup, and nonprofit sectors. His appointment is particularly significant as it aligns with Catalyst's ten-year strategic vision, positioning him to drive growth across all six of the agency's U.S. offices while shaping the company's embedded marketing offerings.

Catalyst President Rion Haber emphasized that Nelson's expertise in building scalable revenue strategies makes him the ideal leader for the agency's next growth phase. Nelson's background includes notable experience with major brands such as Microsoft, Goodwill, and Mondavi Wines during his tenure as Senior Director of Sales and Marketing for an enterprise loyalty platform. His educational credentials include a B.A. from Whitman College and an MBA from the University of Washington's Foster School of Business, complemented by his most recent role leading sales and account management at Engage Raise, a donor platform for public affairs professionals. Nelson expressed strong alignment with Catalyst's mission of providing end-to-end marketing support that addresses the common challenge growing teams face in delivering seamless omnichannel messaging without the overhead of building large in-house departments.

The timing of this appointment comes as artificial intelligence continues to fundamentally transform business operations, making Catalyst's full-stack marketing capabilities increasingly valuable to organizations navigating this evolving landscape. Since its founding in 2007, the Seattle-based agency has established itself as an award-winning integrated marketing firm serving clients nationwide. Nelson's deep understanding of growth-stage organizations is expected to not only enhance Catalyst's reputation as a marketing services leader but also drive stronger outcomes for the agency's diverse client base. His focus will include identifying new client acquisition opportunities, developing strategic partnerships, and refining the agency's service delivery model to meet the complex demands of modern marketing ecosystems.