Curated News
By: NewsRamp Editorial Staff
February 18, 2026
Zartico and MMGY Global Partner to Transform Tourism Marketing with Data
TLDR
- Zartico and MMGY Global's partnership gives tourism organizations a competitive edge by optimizing digital marketing spend for superior ROI and campaign effectiveness.
- The partnership integrates Zartico's visitor intelligence with MMGY Global's marketing to measure multi-channel customer journeys and attribute digital media impact precisely.
- This collaboration helps tourism organizations drive sustainable growth and create better travel experiences by using data to understand and serve visitors more effectively.
- Zartico and MMGY Global are fusing data science with real-world visitor behavior to transform how travel marketing campaigns are measured and optimized.
Impact - Why it Matters
This partnership matters because it addresses a critical challenge in the tourism industry: the difficulty of accurately measuring marketing ROI in an era of fragmented digital touchpoints. For tourism organizations and DMOs, inefficient ad spending can waste limited budgets and fail to attract visitors effectively. By integrating advanced visitor intelligence with proven marketing strategies, this collaboration enables more precise targeting and attribution, potentially leading to higher conversion rates, increased visitor spending, and sustainable economic growth for destinations. For travelers, it could mean more relevant and engaging promotional content that better matches their interests. In a competitive global market, such data-driven approaches are essential for destinations to thrive post-pandemic and adapt to evolving consumer behaviors.
Summary
In a significant development for the travel and tourism marketing sector, Zartico and MMGY Global have announced a strategic partnership aimed at revolutionizing how tourism organizations measure and optimize their digital marketing investments. Zartico, a leading visitor intelligence company based in Salt Lake City, will integrate its sophisticated data science and AI-driven insights with MMGY Global's extensive marketing expertise. The core objective is to provide clearer insight into ROI and economic impact by moving beyond traditional attribution models to track the complex, multi-channel customer journey—from initial ad views to final conversion and actual in-market visitation. This collaboration represents a major step toward evidence-based marketing in the tourism industry.
The partnership leverages Zartico's purpose-built technology, which fuses data science with real-world visitor behavior to deliver comprehensive intelligence. As highlighted by Craig Compagnone, President of MMGY Global, access to additional data such as hotel performance and in-market spend is crucial for delivering the most effective campaigns. Similarly, Zartico CEO Sarah Lehman emphasized that understanding the full visitor journey is extremely important for driving sustainable growth. By combining Zartico's robust visitor intelligence with MMGY Global's targeted campaigns, the alliance aims to translate data into optimized media buys and measurably superior marketing outcomes for leading travel brands. For more details, the original release can be viewed on www.newmediawire.com.
This initiative is backed by both companies' strong industry credentials: Zartico is trusted by over 400 Destination Marketing Organizations (DMOs), while MMGY Global is the world's leading integrated marketing firm specializing in travel, tourism, and hospitality. The partnership underscores a shared commitment to investing in data that continues to drive the industry forward, ultimately helping tourism organizations better measure and optimize their digital marketing spend to maximize effectiveness and accelerate growth across global markets.
Source Statement
This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Zartico and MMGY Global Partner to Transform Tourism Marketing with Data
