Curated News
By: NewsRamp Editorial Staff
September 11, 2025
Byline Bank Sponsors Soldier Field Express to Boost Chicago Business Visibility
TLDR
- Byline Bank gains exclusive visibility with Chicago Bears fans and local business owners through CTA bus sponsorship, enhancing brand recognition over larger competitors.
- Byline Bank sponsors the CTA's Soldier Field Express route to increase daily brand exposure across Chicago and build awareness among target business audiences.
- Byline Bank's sponsorship supports Chicago communities by providing free transit and reinforcing their commitment to local business growth and personalized service.
- Byline Bank's creative bus campaign connects with Bears fans while showcasing their community-focused banking approach across Chicago's neighborhoods.
Impact - Why it Matters
This sponsorship matters because it represents a strategic move by a community bank to increase visibility and compete with larger financial institutions during a period of economic uncertainty. For Chicago businesses and residents, it highlights the importance of banking with institutions that reinvest in local communities and provide personalized service. The campaign demonstrates how community banks can leverage local partnerships to build trust and awareness, ultimately benefiting small and midsized businesses that rely on personalized financial guidance and support. In volatile economic times, having a banking partner that understands local market dynamics and provides tailored solutions becomes increasingly valuable for business stability and growth.
Summary
Byline Bank, a Chicago-based community bank led by Senior Vice President and Head of Marketing Karmen Conrad, has launched a strategic sponsorship of the Chicago Transit Authority's #128 Soldier Field Express bus route for the 2025-2026 Chicago Bears season. This high-visibility campaign comes at a pivotal moment as Byline approaches the $10 billion milestone in growth and recently completed a brand refresh. The sponsorship provides daily exposure across Chicago's busiest routes, connecting directly with Bears fans who overlap with Byline's target audience of local business owners, entrepreneurs, and investors.
The campaign reflects Byline's mission to support Chicagoland communities and businesses, emphasizing their community-based approach to banking. Conrad highlights that Byline's bankers possess decades of experience serving Chicago businesses and are uniquely positioned to provide personalized guidance during uncertain economic times. The bank's growth has been primarily organic, with a focus on helping Chicago thrive through community initiatives, financial products, and supporting businesses with shared visions for the city's future.
The creative team behind this impactful campaign includes Jeanette Socke, Allison Roche, and Karen Castens, who have collaborated to bring the sponsorship to life. Early response has been overwhelmingly positive, with Chicagoans already buzzing about seeing Byline's brand break through in such a visible way. This partnership represents a significant step in building brand awareness and trust, positioning Byline as the go-to banking partner for Chicago businesses seeking personalized service and community reinvestment.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Byline Bank Sponsors Soldier Field Express to Boost Chicago Business Visibility
