Curated News
By: NewsRamp Editorial Staff
October 13, 2026
Branchspace and 2e Systems Forge Alliance to Transform Airline Retailing
TLDR
- Airlines gain an edge with modular retailing from Branchspace and 2e Systems, boosting direct sales and ancillary revenue without vendor lock-in.
- Branchspace and 2e Systems combine e-commerce, NDC, and communication modules to integrate with existing PSS and Offer & Order systems step by step.
- The alliance helps airlines personalize travel and manage disruptions, keeping passengers and crew informed for smoother journeys and better experiences.
- Two airline tech specialists with 13 and 27 years of experience join forces, serving carriers like Lufthansa and JetBlue with over 1.6 billion notifications yearly.
Impact - Why it Matters
This alliance matters because it directly addresses a critical dilemma for airlines: the need to innovate quickly without being locked into rigid, one-size-fits-all technology. By combining the agility of two specialists, Branchspace × 2e offers a modular, system-agnostic approach that lets airlines modernize at their own pace, start retailing today, and transition seamlessly to Offer & Order. In an industry where customer experience and ancillary revenue are increasingly vital, this partnership provides a practical pathway to digital transformation, potentially lowering costs, reducing risk, and accelerating time-to-market for airlines of all sizes. It also signals a shift toward collaborative, best-of-breed solutions in airline tech, which could spur further innovation and competition.
Summary
In a strategic move set to reshape airline retailing, Branchspace and 2e Systems have announced a commercial alliance called branchspace × 2e. The partnership unites two established specialists with 13 and 27 years of experience in airline technology, respectively, to offer airlines a single partner for e-commerce, retailing, passenger and crew communication, disruption management, and systems integration. The alliance aims to multiply impact by combining Branchspace’s next-generation e-commerce and retailing platform—which helps airlines boost direct sales, conversion, and ancillary revenue across mobile apps and web—with 2e Systems’ end-to-end retailing, NDC, and communication solutions that already send over 1.6 billion notifications annually.
For airlines, the alliance promises more choice, less vendor lock-in, and a manageable path to digital transformation. Both platforms are system-agnostic, meaning they work alongside existing Offer & Order and PSS systems, allowing airlines to adopt best-of-breed modules step by step without replacing everything at once. This approach enables true retailing today, turning check-in into a sales opportunity, personalizing offers at every touchpoint, and seamlessly transitioning to Offer & Order tomorrow. The partners emphasize flexibility, with modules that stand alone and integrate with other systems, so airlines can pick what they need, keep what works, and add more as they grow.
Proven results underscore the alliance’s potential: Branchspace helped Oman Air increase direct booking share from around 20% to up to 70%, while 2e Systems’ platforms serve major carriers like Lufthansa Group, JetBlue, and WestJet. The collaboration will be presented at the World Aviation Festival in Lisbon, stand 1-102B. As Ursula Silling, CEO of Branchspace, notes, the alliance gives airlines the innovation and agility of two specialists with the delivery strength to say yes. For more information, visit www.branchspace.com and www.2e-systems.com.
Source Statement
This curated news summary relied on content distributed by 24-7 Press Release. Read the original source here, Branchspace and 2e Systems Forge Alliance to Transform Airline Retailing
