hope&plum Unveils Women-Led Mosaic Mural in St. Paul

In St. Paul, Minnesota, the women-owned baby carrier brand hope&plum has unveiled a new public mural titled Important Moments on the exterior of its warehouse in the Creative Enterprise Zone. Created by Minnesota mosaic artist Daniela Bianchini, the artwork is part of the 2026 Chroma Zone Mural & Art Festival and celebrates connection, friendship, and community among women. The piece is a full-circle moment: a women-owned business, operating in a women-owned building, featuring a female artist. As one of the few independently owned, women-led, women-funded brands in an industry increasingly influenced by private equity, hope&plum uses this mural to visually reinforce how individual pieces can come together to form a more coherent, meaningful whole.

For hope&plum, the mural is a public expression of values the company has held since its founding: putting people and parents before profit, paying artists for original work, providing women with employment that includes benefits, and building a business without private equity or outside investors. “Being a women-owned, women-led, women-funded business in this space is not easy,” said Skye Amundsen, co-founder of hope&plum. “We are in an industry where many brands have private equity backing, and that pressure can flatten the humanity, creativity, and responsibility a company has to the families it serves. This mural is a public reminder that women don’t have to shrink themselves to build something lasting.” The company’s purchase of its St. Paul building reflects a long-term commitment to growing intentionally and independently—an extension of its mission to create more women-owned spaces and resist the consolidation of creative, community-centered businesses into anonymous portfolios.

Through Important Moments, Bianchini captures the ordinary but vital act of gathering. The mural depicts women coming together in connection, surrounded by color, warmth, and movement. Its message reflects the belief that care, creativity, and community are central to building a business in the baby industry. The mural is both a celebration and a statement of direction as hope&plum continues to build a carrier brand rooted in art, people, and women’s empowerment. The public can view Important Moments at the hope&plum warehouse in St. Paul’s Creative Enterprise Zone as part of the 2026 Chroma Zone Mural & Art Festival. To learn more, visit hopeandplum.co.