Curated News
By: NewsRamp Editorial Staff
September 12, 2025
Beamr Revolutionizes Live 4K Sports Broadcasting with 50% Cost Reduction
TLDR
- Beamr's technology gives broadcasters a competitive edge by enabling premium 4K streaming at half the cost, unlocking new high-value subscription revenue streams.
- Beamr's Emmy-winning CABR technology uses GPU-accelerated AI to analyze frames and compress video by 50% while preserving 4K quality in real-time workflows.
- Beamr enhances global sports viewing by making premium 4K broadcasts affordable and accessible, improving experiences for dedicated fans worldwide.
- Beamr's Emmy-winning tech transforms low-res sports footage into stunning 4K streams while cutting delivery costs by half using AI and GPU acceleration.
Impact - Why it Matters
This technology breakthrough matters because it directly addresses the growing frustration among sports viewers who have invested in 4K screens but receive subpar broadcast quality. For consumers, it means finally getting the premium viewing experience they expect during live sports events without broadcasters having to pass along massive infrastructure costs. For the sports media industry, it unlocks new revenue streams through premium subscription tiers while maintaining profitability. The reduced bandwidth requirements also contribute to environmental sustainability by decreasing energy consumption in content delivery networks. This innovation could fundamentally change how live sports are produced and consumed worldwide.
Summary
Beamr Imaging Ltd. (NASDAQ: BMR) is addressing a critical challenge in live sports broadcasting at the IBC Show 2025 in Amsterdam. The company is demonstrating how its Emmy-winning technology can transform low-resolution 720p footage captured at sports events into stunning 4K quality while simultaneously reducing content delivery costs by up to 50%. This breakthrough solution leverages GPU-accelerated, AI-powered enhancement and patented Content-Adaptive Bitrate (CABR) technology to bridge the gap between viewer expectations for premium 4K quality and the economic realities of live broadcasting.
The technology, trusted by top media companies including Netflix and Paramount, enables broadcasters and streamers to offer premium 4K subscription tiers without the traditional cost barriers. Beamr CEO Sharon Carmel emphasizes that this optimized, CDN-friendly solution transforms live broadcasting economics while enhancing viewer experience. The company's flexible deployment options include availability for Amazon Web Services and Oracle Cloud Infrastructure customers, making it accessible for various broadcasting workflows. This innovation represents a significant advancement in solving the long-standing dilemma of balancing premium quality with cost efficiency in live sports events broadcasting.
Source Statement
This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Beamr Revolutionizes Live 4K Sports Broadcasting with 50% Cost Reduction
