Curated News
By: NewsRamp Editorial Staff
February 25, 2026

Bardahl Unifies Global B2B Commerce with Intershop Platform

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TLDR

  • Bardahl gains a competitive edge by consolidating fragmented systems into a single scalable Intershop platform, enabling standardized processes and supporting long-term international growth.
  • Bardahl's phased rollout with Intershop embeds commerce in ERP systems, uses PunchOut integration, and follows a structured approach from Bardahl Industrie to other divisions.
  • This digital transformation improves global collaboration and delivers consistent B2B customer experiences, preparing Bardahl for sustainable growth and more efficient international operations.
  • An international industrial group replaces legacy platforms with a single solution, starting with Bardahl Industrie and expanding to Automotive, Marine, and Heavy Duty divisions.

Impact - Why it Matters

This news matters because it highlights a critical trend in industrial digitalization: large multinational corporations are moving away from fragmented, legacy e-commerce systems toward unified platforms to enhance efficiency and scalability. For businesses in the B2B sector, such consolidation reduces operational complexity, improves customer experience through standardized processes, and supports international expansion. The focus on ERP integration and PunchOut capabilities reflects the growing need for seamless procurement workflows, which can lead to faster order processing and reduced errors. This transformation impacts supply chains by enabling more reliable and transparent transactions, potentially lowering costs and increasing competitiveness in global markets.

Summary

In a major digital transformation move, international industrial group Bardahl has selected Intershop Communications AG to replace its fragmented legacy e-commerce systems with a unified global B2B commerce platform. The initiative aims to consolidate multiple independently evolved systems across Bardahl's subsidiaries, standardize processes, strengthen governance, and support long-term international growth. The platform will be embedded within Bardahl's ERP-centered IT landscape, ensuring core enterprise systems manage product and commercial data while enabling seamless digital commerce. Key features include advanced PunchOut capabilities for efficient integration with customer procurement environments, a Customer Engagement Center for complex B2B sales, and automation of ordering workflows with customer-specific pricing and catalog structures across business units.

The implementation follows a phased rollout strategy, beginning with Bardahl Industrie before expanding to key divisions including Automotive, Marine, Agro, Motorcycle and Powersports, Heavy Duty, Racing, and Maintenance Solutions. This structured approach allows Bardahl to validate and refine the platform model for scalability while accommodating specific entity requirements. The project is delivered in collaboration with Intershop implementation partner Elosi, whose expertise in complex B2B environments was crucial during platform selection. Markus Dranert, CEO of Intershop, emphasized the growing demand among industrial enterprises for scalable B2B commerce solutions, while Bardahl CIO Florentin Guillemin highlighted the platform's role in enabling efficient operations, international process alignment, and consistent B2B customer experiences.

Bardahl, specializing in lubricants, additives, and performance solutions for automotive, industrial, marine, agricultural, and heavy-duty applications, operates with a strong global footprint across multiple business units. Intershop, founded in Germany in 1992, brings 30 years of experience and a global presence to help over 300 clients digitalize and boost their B2B businesses. Elosi, with 21 years in web development and ERP integration, focuses on implementing e-commerce solutions for complex B2B environments. The original release can be viewed on www.newmediawire.com, providing further details on this strategic partnership aimed at driving growth and digital transformation in the industrial sector.

Source Statement

This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Bardahl Unifies Global B2B Commerce with Intershop Platform

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