Curated News
By: NewsRamp Editorial Staff
February 12, 2026
Bako Sweet Drives Heart-Healthy Sales with Innovative Packaging and Recipes
TLDR
- Bako Sweet leverages February's health-focused months to boost sweet potato sales by 8.2%, offering retailers exclusive packaging and marketing to outperform competitors.
- Bako Sweet expands its product line with new packaging options like four-count trays and microwavable singles, all carrying the AHA Heart-Check mark for verified heart health.
- Bako Sweet's heart-healthy sweet potatoes, recognized by the AHA, make nutritious eating accessible and simple, supporting better consumer wellness and heart-conscious lifestyles.
- Bako Sweet introduces creative recipes like Sweet Potato Taco Cups and Football Brownies, adding fun and variety to everyday meals with QR code access.
Impact - Why it Matters
This news highlights a significant shift in consumer food preferences toward nutritious, convenient options, with sweet potatoes emerging as a powerhouse in the produce aisle. For consumers, it means greater access to heart-healthy, versatile ingredients backed by trusted certifications like the AHA Heart-Check mark, simplifying healthy eating without sacrifice. For retailers, Bako Sweet's data-driven growth—8.2% sales increase—and marketing support offer a proven strategy to boost revenue and meet rising demand for wellness-focused products. In a market where heart health is a top priority, this initiative bridges nutrition and convenience, impacting both public health trends and retail profitability.
Summary
Bako Sweet®, the leading sweet potato brand from Country Sweet Produce, is capitalizing on February's dual focus on American Heart Health Month and National Sweet Potato Month to drive retail sales through strategic marketing and innovative packaging. The company is leveraging the American Heart Association's Heart-Check mark, which is recognized by 67% of consumers, to position its sweet potatoes as a trusted, heart-healthy choice. With sweet potato sales surging 8.2% in volume nationally—outpacing the broader produce category—Bako Sweet is reinforcing its market dominance by introducing new packaging options like four-count trays, microwavable singles, and expanded mesh bag varieties, all designed to enhance consumer convenience and engagement.
At the upcoming Southeast Produce Council's Southern Exposure trade show in Orlando, Bako Sweet will showcase these initiatives at Booth #324, offering retailers insights into customized programs and merchandising support. Vice President of Sales and Marketing Susan Noritake emphasizes that sweet potatoes are "having their moment" due to their versatility, affordability, and proven health benefits, making them an ideal product for wellness-focused shoppers. The company's multi-channel campaign includes digital and social media activations, with QR codes on display bins directing consumers to creative recipes such as Sweet Potato Taco Cups and Football Brownies, encouraging culinary exploration and incremental sales.
Bako Sweet's packaging evolution includes recyclable trays, microwaveable steam bags, and individually wrapped singles, all triple-washed and available in various sizes. New additions like 3lb white and purple mesh bags provide options for varieties traditionally sold only in bulk, enhancing meal-time convenience. With over 75 years of expertise in California's "Sweet Spot," Bako Sweet continues to focus on value-added, conveniently packaged products, supported by data from Nielsen and the American Heart Association. Retailers are invited to visit bakosweet.com for more information and to explore partnerships that align with consumer demand for nutritious, flavorful, and heart-conscious food choices.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Bako Sweet Drives Heart-Healthy Sales with Innovative Packaging and Recipes
