Avista Resort Wins Prestigious ABA Best of the Best Lodging Award

Avista Resort, a premier oceanfront hotel located in North Myrtle Beach, South Carolina, has achieved a significant industry honor by being named a 2025 Best of the Best award winner in the lodging category by the American Bus Association (ABA). This prestigious recognition, presented by Destinations magazine—the official publication of the ABA—celebrates travel industry partners across North America that deliver exceptional service, hospitality, and group travel experiences. The award specifically acknowledges Avista Resort's continued excellence in welcoming tour operators, motorcoach travelers, and group planners with outstanding accommodations, thoughtful amenities, and personalized service that goes above and beyond industry standards.

The resort's Director of Sales, Kim Lewis of Myrtle Beach Seaside Resorts, expressed profound honor at receiving this peer-reviewed recognition, noting that the award holds special significance because it comes directly from industry colleagues and the tour groups who consistently choose Avista Resort for their accommodations. Lewis emphasized that this achievement reflects the care and dedication of the entire Avista team in making every guest feel welcome and valued. Located just steps from the Atlantic Ocean, Avista Resort offers condo-style accommodations with full kitchens and private balconies, complemented by extensive amenities including indoor and outdoor pools, a lazy river, and on-site dining at Just Off Main. The resort's group-friendly spaces, ample motorcoach parking, and proximity to top area attractions have established it as a trusted destination for group tours, reunions, retreats, and special events. For more information about their offerings, interested parties can visit www.avistaresort.com to explore their facilities and services.

Beyond its hospitality excellence, Avista Resort demonstrates a strong commitment to community engagement through its collaboration with local nonprofit organizations across South Carolina to support meaningful community initiatives. The American Bus Association, as the leading trade organization for the motorcoach, group travel, and tourism industry in North America, presents these annual Best of the Best awards to recognize excellence among its members and partners in group travel. This recognition solidifies Avista Resort's position as a top-tier destination that consistently exceeds expectations in the competitive hospitality market, particularly in serving the specialized needs of group travelers and motorcoach tours while maintaining the highest standards of guest satisfaction and community responsibility.