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Avista Resort Wins Prestigious ABA Best of the Best Lodging Award

Avista Resort in North Myrtle Beach wins 2025 ABA Best of the Best lodging award for exceptional group travel service, amenities, and oceanfront accommodations.

This recognition matters because it signals to travelers, particularly those planning group trips, that Avista Resort delivers exceptional service and accommodations specifically tailored for motorcoach and tour groups. For tour operators and event planners, the ABA award serves as a trusted quality indicator when selecting accommodations, potentially influencing booking decisions for thousands of travelers. The award also highlights the growing importance of specialized group travel facilities and services in the tourism industry, reflecting broader trends in hospitality where properties must cater to specific traveler segments to remain competitive. For the local economy, such accolades help drive tourism revenue to North Myrtle Beach, supporting jobs and community development while setting higher standards for hospitality excellence in the region.