Curated News
By: NewsRamp Editorial Staff
February 05, 2026

A2Z Smart Carts Reveal Hidden Shopper Behavior to Transform Retail

Original Source

TLDR

  • A2Z Cust2Mate's smart carts give retailers a competitive edge by revealing real-time shopper behavior to optimize layouts and promotions for increased sales.
  • A2Z Cust2Mate's smart carts use AI and real-time scanning to capture in-aisle shopper journeys, providing data-driven insights into decision-making processes.
  • Smart carts create better shopping experiences by reducing friction with real-time offers and bypassing checkout lines, making retail more convenient and personalized.
  • Shopping carts are becoming intelligent platforms that track your in-store journey and deliver customized offers as you shop, transforming routine trips.

Impact - Why it Matters

This development matters because it addresses a fundamental challenge in modern retail: the loss of understanding about in-store customer behavior. While e-commerce platforms collect vast amounts of data on user journeys, clicks, and hesitations, physical stores have largely relied on post-purchase transaction data, missing the crucial 'why' behind buying decisions. A2Z's smart cart technology closes this gap by providing real-time, granular insights into shopper behavior—similar to online analytics but for brick-and-mortar environments. For consumers, this can lead to more personalized, efficient shopping experiences with fewer frustrations and better offers. For retailers, it enables data-driven decisions on store layouts, promotions, and inventory that can increase sales, reduce operational costs, and improve customer loyalty. In an era where physical retail competes with digital convenience, such innovations are critical for survival and growth, potentially reshaping how all brick-and-mortar stores operate and engage with customers.

Summary

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), a company creating innovative solutions for retailers and shoppers, is tackling a critical blind spot in brick-and-mortar retail through its flagship smart cart technology. According to Chief Marketing Officer Yaniv Zukerman, while retailers excel at tracking transactions, pricing, and inventory, they have steadily lost visibility into how shoppers actually behave inside the store. This gap means retailers only see the end result of a purchase, leaving the entire in-aisle journey—including customer decisions, hesitations, and trade-offs—largely invisible. Zukerman argues this disconnect creates a growing chasm between how well retailers believe they understand their customers and the reality of the shopping experience.

The company's solution involves turning the shopping cart into a continuous, consent-based engagement and insight touchpoint. By capturing real-time basket activity, showing running totals, and delivering relevant offers during the trip, these AI-driven smart carts aim to reduce friction for shoppers. Simultaneously, they provide retailers with a clearer, real-time view of customer movement, decision-making, and behavior at scale. This visibility enables retailers to design store layouts, promotions, and experiences based on actual, observed shopper behavior rather than relying solely on aggregated transaction data after the fact. The technology, which includes seamless in-cart scanning and payment to bypass checkout lines, is part of the Dynamic Brand Portfolio managed by IBN and was featured in an article by MissionIR, a specialized communications platform.

A2Z's modular, detachable panels can transform existing shopping cart fleets into intelligent platforms that personalize every in-store journey. The goal is to turn routine shopping trips into engaging, rewarding experiences that boost customer satisfaction and loyalty. For retailers, the data-driven insights gathered help streamline operations and optimize merchandising. The carts are equipped with multiple layers of security to ensure accurate recognition and transaction integrity. This initiative represents a significant step in bridging the gap between online and in-store shopping by bringing interactive, data-rich technology directly into the physical retail environment, as detailed in the full article available via the provided hyperlink.

Source Statement

This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, A2Z Smart Carts Reveal Hidden Shopper Behavior to Transform Retail

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