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A2Z Smart Carts Reveal Hidden Shopper Behavior to Transform Retail

A2Z Cust2Mate's smart cart technology restores retailer visibility into in-store shopper behavior, using AI to track real-time decisions and close the data gap between online and physical retail insights.

This development matters because it addresses a fundamental challenge in modern retail: the loss of understanding about in-store customer behavior. While e-commerce platforms collect vast amounts of data on user journeys, clicks, and hesitations, physical stores have largely relied on post-purchase transaction data, missing the crucial 'why' behind buying decisions. A2Z's smart cart technology closes this gap by providing real-time, granular insights into shopper behavior—similar to online analytics but for brick-and-mortar environments. For consumers, this can lead to more personalized, efficient shopping experiences with fewer frustrations and better offers. For retailers, it enables data-driven decisions on store layouts, promotions, and inventory that can increase sales, reduce operational costs, and improve customer loyalty. In an era where physical retail competes with digital convenience, such innovations are critical for survival and growth, potentially reshaping how all brick-and-mortar stores operate and engage with customers.