Curated News
By: NewsRamp Editorial Staff
January 14, 2026

A2Z Cust2Mate Launches Retail Media Division to Monetize In-Store Smart Carts

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TLDR

  • A2Z Cust2Mate's new Retail Media Division creates a competitive advantage by enabling retailers to monetize in-store data through personalized advertising and generate new recurring revenue streams.
  • The division expands A2Z Cust2Mate's smart cart platform with dedicated teams and senior executives to implement data-driven retail media solutions in physical stores using first-party data.
  • This initiative enhances the shopping experience by providing personalized offers and recommendations while helping retailers optimize operations and create more engaging in-store journeys for customers.
  • Smart carts now transform routine shopping into interactive experiences with real-time offers and seamless payment, bridging online and physical retail through innovative AI-driven technology.

Impact - Why it Matters

This development matters because it represents a significant convergence of retail technology and advertising that could fundamentally change how consumers experience physical shopping. As retail media becomes one of the fastest-growing advertising segments, this move brings personalized, data-driven advertising directly to the point of purchase decision in physical stores. For consumers, this could mean more relevant offers and recommendations while shopping, potentially saving money and discovering products they might otherwise miss. For retailers, it creates a new revenue stream at a time when brick-and-mortar stores face increasing competition from ecommerce. For brands, it offers targeted advertising opportunities with measurable results in physical retail environments. The technology also addresses growing privacy concerns by using first-party data rather than third-party tracking, potentially creating a more sustainable advertising model. This innovation could accelerate the digital transformation of physical retail spaces, making them more competitive with online shopping while creating new economic opportunities for all stakeholders in the retail ecosystem.

Summary

LOS ANGELES, CA - January 14, 2026 - A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has launched a dedicated Retail Media Division, marking a strategic expansion of its smart retail technology platform into in-store media and data-driven monetization. This move positions the company to capitalize on retail media, one of the fastest-growing segments in global advertising, by extending personalized advertising beyond ecommerce into physical stores. The new division is supported by expanded teams and senior retail media executives with experience across leading data, media, and retail organizations, aiming to create a new recurring revenue stream for retailers and brand partners through its Smart Cart platform.

The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail by bridging online and in-store shopping through interactive technology. These AI-driven smart carts personalize every in-store journey, enabling seamless in-cart scanning and payment while delivering real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The modular, all-in-one detachable panels can transform legacy shopping cart fleets into intelligent platforms with multiple layers of security for accurate recognition and transaction integrity.

To view the full press release, visit https://ibn.fm/Wn9rS. The announcement represents a significant development in the retail technology space as A2Z Cust2Mate leverages its existing platform to enter the lucrative retail media market. By enabling personalized, point-of-decision advertising in physical stores, the company is addressing the growing demand for first-party data and closed-loop measurement that drives modern advertising strategies. This strategic expansion demonstrates how traditional retail technology can evolve to capture new revenue opportunities while enhancing the shopping experience for consumers and providing valuable data insights for retailers and brands.

Source Statement

This curated news summary relied on content disributed by NewMediaWire. Read the original source here, A2Z Cust2Mate Launches Retail Media Division to Monetize In-Store Smart Carts

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